Woofmans

CONTEXT

Woofmans is a dog grooming salon in Brighton & Hove. They were desperate for a rebrand to represent the quality of their grooms, which their previous logo and brand colours were not providing. Free reign was given in the design process, with the only constraint being to use a light sage green to bring consistency with the salon’s existing interiors.

The logo concept was pushed to feature both Peaches and Panko (the salon owners’ dogs) to retain the feeling of a friendly local business, alongside elegant typography to signify their professionalism and value. Price lists were later developed across three formats – printed poster and flyer, alongside Instagram story assets – all following the new brand guidelines.